Ubuntu pre-installed and in retail worldwide

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In the early days of Ubuntu, it was always a challenge to promote an OS that was so new and little known to the market; we were often asked ‘Ubun what…?”! Over the years, Canonical has grown rapidly, has innovated even faster and the community has spread the word all across the globe. Today, with over 25 million users, Ubuntu is now a safe and perfect choice for customer, offering a stylish and intuitive interface that is fast, secure.

The growth of Ubuntu has also been driven through our strong partnership with major  hardware OEM brands such as Dell, HP, Lenovo, Asus and Acer. Not only is Ubuntu generally available pre-loaded from these leading OEMs, but in many regions we’ve entered into full retail partnership with dedicated stores.

Today, Dell and HP sell Ubuntu pre-installed at stores across India and China. Consumers can visit a designated store in major cities across these regions and find information, videos and experienced Ubuntu-savvy sales staff to thoughtfully guide customers through the buying experience. Dell offers computers for sale pre-loaded with Ubuntu in over a 1,000 stores across China, and HP is in the process of rapidly introducing 1,500 stores into the same region.

In Mexico, HP has been running in-store initiatives with Bodega Aurrera stores – a subsidiary of Wal Mart – where consumers could buy HP laptops with Ubuntu pre-loaded off the shelf. The computers are available in several hundred of the stores, and the initial units sold out at three times faster than anticipated. Proof that where Ubuntu device are available in stores, then customers will see  strong value and purchase.

Mexico Store


In USA-centric campaign with Asus, we ran a web-based sales campaign on Amazon.com. Asus netbooks pre-installed with Ubuntu were promoted on our website, guiding customers to the Amazon site. Asus PC’s pre-loaded pre-loaded with Ubuntu made it to Amazon.com’s top 100 sales for that  month.

Dell’s ‘Ubuntu Test Zones’ are now open in Ukrainian shopping malls giving consumers the chance to experience Ubuntu via a life-sized 3D hologram promoter. The hologram promoter addresses shoppers so they can learn more about Dell computers with Ubuntu. In the campaign’s first two weeks, Dell reached over 280,000 consumers in  the shopping malls.


These are just some of examples of the sales and marketing initiatives that we’re working on with our partners today. These partnerships are continuing to grow both in terms of volumes and regionally because of increasing demand from consumers and businesses for a viable alternative.


  1. Cormac

    Why can they do it in India and China and they can’t seem to offer the same hardware in Europe? Even just a website store would be fine. Do they have some Microsoft agreement that prohibits it?
    These are the questions loads of us Ubuntu lovers can’t get answers to.

  2. manny

    guilty of getting one of those Asus at amazon 🙂

    However, I hope you keep promoting , because they are many times hard to come across.

    I saw one by chance.

  3. ekimia

    Nice article !

    We really need more testimonials like this.

    PS : the “pre-loaded” is written twice in your article

  4. joseph limandri

    Id like to see midrange laptops and desktops in the US from major manufacturers.

  5. Karel

    Congratulations, I’m glad the news. I hope to come to Peru.

  6. Richard

    Please extend your campagn to Switzerland. Here you only get poor hardware with ubuntu pre installed. I lately looked at options for an Ubuntu Ultrabook, and found out that there are none in Switzerland.

  7. Tom


    what’s about the Europe Market?


    Nonprofit Linux PC & Server Support

  8. Dianne Reuby

    Will Canonical be able to offer this in the UK anytime soon? At the moment I can buy pre-installed online, which means I can’t look at the hardware before purchase, or buy in the High Street with Win pre-installed, which means I can’t check if my Ubuntu version will work OK.

  9. Craig Mason-Jones

    Meanwhile, in South Africa, you _cannot_ buy a laptop without that rubbish from Redmond, unless you get an Apple. Come on Ubuntu – you took the name ‘Ubuntu’ from South Africa, why can’t you get the competition authorities in this country to give us some choice?

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